Sellers Handbook Marketing basics Your home should be listed, at the least, on Owner.com.au, a free listing service. This will insure its exposure to the millions of Australians currently on-line. If your property is of the investment type, your exposure to the International market will be vastly greater than other forms of advertising. To sell your home quickly and at a price you'd like to get, we suggest our Premier Listing service. Your home will be presented in a five picture photo tour, and with a very detailed description of its advantages. Comparable market research shows this to be four times more effective at selling than our standard service. Furthermore the premier service is currently FREE. If you do not have access to a digital source for uploading pictures (such as a scanner) then send them to us and we will scan them for you for $29 (price includes GST and allows up to five photographs). Please enclose a cheque for money order made payable to Pacific Webs Pty Ltd and send your photographs to... Mail: Owner.com.au        564 South Yaamba Road        Alton Downs, QLD, 4702        admin@owner.com.au. The other essential step is to advertise your house in the newspapers. Your local or your state newspaper should be sufficient. Again, if you need to sell quickly and want to get the highest price, spending more on picture advertisements may be necessary. Make sure you include "for sale by owner" in the advertisement and you will get many more inquiries. As a way to get picture advertisements for free through newspapers, we provide you with a unique Property Number when you list with us. So when you advertise with a text ad, include "refer to www.owner.com.au Property Number xxxx." That way newspaper buyers can investigate you home more thoroughly, and in full colour, through the web. One of the oldest forms of house advertising is still one of the best. Simply putting a sign out the front will generate many inquiries. Many potential buyers will at first only be vaguely interested in your house or location. To these passer buys or locals your sign will get them thinking.